Visitors to Mutual’s Web site helped the insurance company pick ten of the “aha” stories to appear in television commercials starting next year. The issue arose from the use of the aha moment. 22.Īs part of its ad campaign, Mutual sent a crew on a 25-city tour to collect video stories of people describing a turning point in their lives when they realized something important. Mutual asked for the lawsuit to be dismissed last month, and the judge entered his ruling Oct. Harpo never filed a formal response to Mutual’s lawsuit. same year in a lawsuit for using the trademarked phrase on a greeting card. Mutual originally asked the court for a legal declaration allowing it to use the slogan and pronouncing that Mutual has not infringed on Harpo’s or Winfrey’s rights. However it is the Aha Moment phrase that is getting much attention from the. The insurance company said it conceived its slogan in February 2008 and.

Mutual said no opposition was made to its trademark application, and preliminary approval was granted in April. Mutual responded with the lawsuit and documents showing it had obtained preliminary approval of a federal trademark. 10, 2020) Hospital Groups Petition for Rehearing (Sept. Supreme Court to Hear Case on 340B Payment Cuts (Feb. It began researching trademark rights to “aha moment” in July 2008 and filed an application with the U.S. AHA Reply to Government Related to Petition for Cert At US Supreme Court (May 28, 2021) Amicus BriefHospital Systems (March 12, 2021) Amicus Brief-State and Regional Hospital Associations (Feb. The insurance company said it conceived its slogan in February 2008 and unveiled the Web site a year later. Mutual responded with the lawsuit and documents showing it had obtained preliminary approval of a federal trademark. Winfrey’s representatives argued in April that the phrase was synonymous with Winfrey and her show. Harpo asked Mutual in a letter to stop using “aha moment” to promote its insurance and financial products because it didn’t want confusion about whether there was a relationship between Mutual and Winfrey.

Aha moment lawsuit